Visual merchandiser

VISUAL MERCHANDISER – GOALS AND OBJECTIVES

The objective of the Visual Merchandiser is to help the store to achieve sales and targets by enhancing merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season-based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. The overall goal is to display merchandise to enable maximum sales and to maintain an organized and attractive environment.

DUTIES AND RESPONSIBILITIES

The VM is responsible for professional retail displays and for consistent stock replenishment which make the shopping experience more comfortable, convenient and customer friendly by:

  • Making it easier for the shopper to locate the desired category and merchandise.
  • Making it easier for the shopper to self-select.
  • Making it possible for the shopper to co-ordinate & accessorize.
  • Informing about the latest fashion trends by highlighting them at strategic locations.

The VM is also responsible for:

  • Educating the customers about the product/service in an effective and creative way.
  • Establishing linkage between fashion, product design and marketing by keeping the product in prime focus.
  • Combining the creative, technical and operational aspects of a product and the business.
  • Establishing a creative medium to present merchandise in 3D environment, thereby enabling long lasting impact and recall value.
  • Maintaining the organization of the store and of displays at all times

SKILLS AND KNOWLEDGE

  • A strong attention to detail to meticulously oversee the overall tidiness of the store at all times in order to set the company apart in an exclusive position is required
  • The VM must have a keen sense of awareness to conduct duties in a discrete and non-disruptive fashion.
  • The VM will be creative and have a strong sense of use of space and style.
  • The VM must be a team player that can execute plans utilizing differing opinions and visions.
  • The VM is extremely detail oriented
  • A formal Education in Retail Management is preferred

APPLY FOR THIS JOB

Kevin Wallace
Owner & Founder,
GEARS Bike Shop
e-mail: gears@idirect.com