Electra is a company that has pretty much focussed all of its efforts on the FUN of cycling. They design and produce a wide range of bicycles that encourage you to get out there and simply just enjoy the ride… no spandex required.
At Gears we love this approach as we know not everyone is driven by PRs and personal bests… some of us just want to cruise the bike path or run a few errands in comfort and style.
